Built By Coaches, Not Investors
Forge opened in 2014 as a single squat rack in a converted warehouse. Twelve years later it's still run by the same coaches — we just have more racks now.
Programming Over Punch Cards
Most gyms sell you a membership and hope you figure the rest out. We start every member with an assessment, build a program around it, and check in every four weeks to adjust it. If your numbers aren't moving, neither is your plan — until we fix that.
We measure the gym by your total, not your check-in streak.
That's the whole philosophy. No fads, no 21-day transformations — just a program that gets adjusted as you get stronger.
Meet the Coaches
Marcus Alele — Strength & Powerlifting
USAPL-certified, 10 years coaching. Runs the Strength & Powerlifting program and oversees every new member assessment.
Sana Verma — Conditioning & HIIT
Former collegiate track athlete. Builds the weekly HIIT and boxing conditioning circuits and runs the Saturday mobility session.
Owen Blackwood — Personal Training
Specializes in return-to-training after injury and beginner onboarding. Every 1-on-1 client starts here.
Why Members Stay
In Their Words
Six months in and I've added 60lbs to my deadlift. My coach adjusts the plan every single check-in.
— Priya M., Strength Program
I hate cardio and the HIIT classes still got me. 45 minutes, out the door, sore in a good way.
— Daniel R., Conditioning
Came back from a knee injury and my trainer rebuilt my whole program around it.
— Aleena K., Personal Training